To trace what is most similar to what we do at Tienda Pasquín when we talk about adhesive and repositionable posters, rather than going to the bilingual word or design (poster), we must look at the origins of the poster. This, advertised on the web, is an advertisement to disseminate information, an event, an economic good (whether a product or service), a claim or any other cause. In them, in addition to information, there may also be art and originality, conditions immersed in the service of the purposes described or much broader advertising campaigns.

When did they leave? Who first thought of sticking one on a wall with the idea of ​​delivering a message? It is assumed that the electoral propaganda poster found in the remains of Pompeii and preserved in very good condition due to the effect of the eruption of Vesuvius, is considered one of the first posters in history.

Although those found in Pompeii are irrefutable proof that posters already existed in Ancient Rome, these were, in reality, nothing more than handwritten messages on the wall. It would not be until the year 1440, with the invention of the printing press, when the necessary conditions were met to begin producing posters in a way more similar to what we know today: on paper.

Another thing is with printing

The first poster of the Gutenberg era dates from 1477 and was signed by William Caxton – the first printer in England; This is an advertising poster that lists the benefits of hot springs. In 1482 the first illustrated poster appeared in France, by Jean du Pré. As you can imagine, the arrival of the printing press changed everything by revealing its possibilities as an artistic expression, where famous draftsmen and painters would have their work models such as Henri de Toulouse Lautrec.

Posters in general, movie posters, events, fairs and various meetings... if you want to go towards the first attempt at a promotional poster for cinema, you have to travel back to the late 1800s, when the inventors of cinema, the Lumière brothers, used them. already in its first screenings, entrusting the artistic work to Henri Brispot, Abel Truchet or Auzolle, author of the historic poster that shows a family in the front row of seats as spectators of The Watered Irrigator ( "L'arroseur arrosé" ), a comedy by 1896

While in Europe influences from Art Nouveau were perceived, in Hollywood each production company had its own style; This was the case with the First National posters for The Boy (1921) or the United Artists posters for The Gold Rush (1925), both by Chaplin, or for The General Machinist (1926), by Keaton.

All posters have the intention of promoting products with the aim of them being consumed, it can be said that the poster informs and forms, informs about an object, event or service and in turn forms society by creating in the collective imagination. The sign or poster (and even the stickers on your refrigerator) are there, too, to beautify the place where you live and tell things about your tastes and, why not, about who you are.

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